Flexible Marketing Leadership for Your Stage of Growth
Every company's marketing needs are different. Some need comprehensive strategic direction. Others need help with a specific challenge. And many need something in between.
I offer three engagement models designed to meet you where you are:
Your Fractional Marketing Director
Ongoing strategic marketing leadership without the full-time overhead
What You Get:
Strategic retainers provide consistent marketing leadership to keep your growth on track. Think of me as your part-time Marketing Director—developing strategy, guiding execution, managing vendors, and ensuring accountability to business results.
Core Monthly Deliverables:
- Monthly strategy sessions with leadership team
- Marketing plan development and quarterly updates
- Performance tracking and optimization recommendations
- Vendor/agency oversight and management
- Strategic guidance via email/Slack
- Quarterly business reviews
Three Tier Options:
- Monthly strategy session
- Strategic guidance
- Quarterly plan updates
- Perfect for companies with execution resources who need direction
- Bi-weekly strategy sessions
- Extended strategic support
- Campaign planning and creative briefs
- Marketing technology recommendations
- Monthly performance dashboards
- Weekly strategic touchpoints
- Comprehensive support
- Board/investor presentation support
- Team hiring and onboarding assistance
- Advanced analytics and attribution
Minimum Commitment: 3 months, then month-to-month
Schedule a Consultation to Discuss Retainer Options →Strategic Projects for Specific Challenges
Fixed-scope engagements with clear deliverables and timelines
Project-based consulting is ideal when you have a specific challenge or opportunity that needs focused attention—whether that's entering a new market, selecting an agency, or building a comprehensive marketing plan.
Popular Project Engagements:
Marketing Foundation Audit & Roadmap
From $5,000
Timeline: 3-4 weeks
Comprehensive audit of your current marketing with a 90-day action roadmap. Perfect for companies that know marketing isn't working but aren't sure why.
Deliverables: Marketing audit, competitive analysis, customer journey mapping, prioritized 90-day roadmap, executive presentation
Go-to-Market Strategy
From $10,000
Timeline: 6-8 weeks
Strategic plan for launching new products, entering new markets, or reaching new customer segments.
Deliverables: Market analysis, customer personas, positioning strategy, channel plan, 12-month roadmap, budget recommendations
Agency Search & Selection
From $7,500
Timeline: 6-8 weeks
Objective guidance through the agency selection process—from defining requirements to final contract negotiation.
Deliverables: RFP development, agency identification, proposal evaluation, presentation facilitation, recommendation with rationale
Customer Retention & Growth Strategy
From $7,500
Timeline: 4-6 weeks
Data-driven strategy to reduce churn, increase customer lifetime value, and build loyalty programs.
Deliverables: Customer data analysis, interview program, journey mapping, retention program design, implementation roadmap
Messaging & Positioning
From $3,500
Timeline: 2-3 weeks
Facilitated process to clarify your value proposition and create consistent messaging across all channels.
Deliverables: Half-day workshop, messaging framework, positioning statements, messaging guide with examples
Ideal Customer Profile
From $3,500
Timeline: 2-3 weeks
Define your ideal customer to focus your marketing resources, increase sales efficiency, improve customer retention, reduce customer acquisition costs, and drive growth.
Deliverables: Identify your best customers, define demographics, firmographics, pain points
Strategic Content Direction with Optional Execution
Ensure your content actually supports business goals
Most companies waste money creating content that doesn't drive results because there's no strategy behind it. I help you develop a content plan aligned to business objectives, then provide execution support through my network of specialized writers and creators.
Content Marketing Strategy & Development
From $1,500/month
Monthly content planning, editorial calendars, content briefs, and quality oversight. You handle execution or I can develop the content for you.
Done-For-You Options
- Case Study Development: From $300 per case study (volume discounts available)
- Website Blogs: From $150 (volume discounts available)
- Press Releases: From $150
- Thought Leadership Content: From $250
- Email Newsletter Content: From $200
- Lead Nurture Program: $350
Which Engagement Is Right for You?
Choose Strategic Retainer if:
- You need ongoing marketing leadership and accountability
- Marketing has been inconsistent or unfocused
- You want someone owning marketing outcomes
- You're scaling and need strategic guidance through growth
Choose Project Consulting if:
- You have a specific challenge or opportunity
- You want to "test drive" working together before a retainer
- You need expert help for a defined initiative
- You prefer discrete engagements over ongoing relationships
Choose Content Services if:
- You've already built strategy and need execution support
- You're a current retainer client expanding services
- You need high-quality content but lack internal resources
Not sure? Let's talk. In a 30-minute consultation, I'll help you determine the best starting point.
Schedule Your Consultation →